What would you go viral for? How much does Charli get paid on TikTok? Is Spiderman still marvel? Who is going to be the next Spiderman?
Will all 3 Spiderman actors together? Will Spider Man 4 ever happen? Who is the best Spider Man? Rather, they want to squeeze every dollar out of every impression. But because of this, they have also had to build the most powerful ad targeting technology in history. Never before has it been possible to reach users with such pinpointed accuracy.
Personally, Chamber Media prefers the performance of the current technology over the viral reach of the old days, because it has made savvy digital marketers more equipped than ever to drive accurately tracked conversions.
If you want a campaign that looks and feels viral, reverse engineer your whole strategy from the conversion, from when the customer purchases. Do not make a video because you have a cool idea, or because it's funny or interesting or because you want a lot of impressions or virality.
That's not a strategy connected enough to conversions. All that matters is that your video engages viewers, powerfully convinces them to buy, relates to them and helps them feel connected to your brand, and naturally that it represents your brand correctly. That can be accomplished through comedy, inspiration, shock value, weirdness, beauty--there are dozens of ways.
Chamber Media typically prefers comedy because it disarms people and enables you to sell in an authentic way without having to hide or apologize.
Reinforce the sale and then close. It's important to weave a handful of calls-to-actions throughout the video. Facebook claims both publicly and through private conversations with reps that videos over one minute do not perform as well, particularly for a majority of brands which have horrible long-form ad content. If you run a four-minute video ad that sucks, Facebook is going to bury you, kill your viral coefficient, and charge you a premium for wasting peoples' time. If you upload a four-minute video ad that's extremely well made and engaging, Facebook will handsomely reward you with efficient cost per acquisition, viral coefficient, and give you the reach you desire.
But why four minutes? Why make a four-minute video when the average viewer only watches even the best Facebook video ads for only 15 seconds and only 25 seconds on YouTube? The best comparison is when you walk by a salesman in Costco selling pots and pans. If he's boring, you'll barely hear his pitch as you walk by.
If he's engaging, entertaining, and telling jokes you might stick around for four minutes, even if you weren't interested in pots and pans you're going to remember the salesman for a long time, and that salesman will convince a percentage of the people who stop to buy.
You'll remember the brand. It's the same for social video. The longer you can keep someone engaged, the more they will remember you. That increases shares, comments, referrals, understanding your offer, and all the fundamental conversion metrics such as click through rate, conversion rate, average order value, re-order rate, and lifetime value. And the fact you can track and attribute your social video ad efforts to conversions through pixel tracking on site is the ultimate evolution of viral video.
That is when you invest hundreds of thousands of dollars a month and have 50 million views within a year. Statistics on " YouTube " The most important statistics. The most important statistics. Further related statistics. YouTube average time for 1 billion music video views Share of U. YouTube users who create and share videos , by age group Share of U. YouTube users who create and share videos , by gender Global online video audience reach , by age group U. Further Content: You might find this interesting as well.
Statistics YouTube average time for 1 billion music video views Share of U. Online video usage in the United States Streaming in the U. Learn more about how Statista can support your business. May 25, Fastest viral videos as of August , based on number of views in 24 hours after upload in millions [Graph]. In Statista. Accessed November 12, Fastest viral videos as of August , based on number of views in 24 hours after upload in millions.
Statista Inc.. Accessed: November 12,
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