While a college education remains and will continue to be the best choice for most youths, only a handful of children have the tenacity to trade it for their passions. One such kid was Steve Jobs, the soul, and the heart of Apple Inc. Paul and Clara Jobs adopted and raised him as their own. He worked hard to save money for one of his adventures—a religious trip to India to experience Buddhism.
Back in Silicon Valley, San Francisco, he met with his former high school mate, Steve Wozniak, who was working for Hewlett Packard Company and developing his logic board. Ronald Wayne, who hand-sketched the first Apple logo, left the company shortly before its registration. Apple I, the first product for the company, was a motherboard with only a processor and memory. Customers who buy it had to get their case, monitor, and keyboard.
The primary reason Steve Jobs brought in Ronald Wayne was for him to handle the business side of the company. So, his departure compelled him to take charge of the business functions. He worked hard to persuade potential investors to invest in their personal computer, a product he envisioned will revolutionize the technology industry. The funding and mentorship of Mike Markkula led to the official registration of the company in January Mike, holding one-third share of the company and working as the third employee, brought in Michael Scot to become the first Chief Executive Officer.
The software shot Apple ahead of the market leaders, Tandy, and Commodore. With VisiCalc, Apple became a force to reckon with in the technology industry and started selling to businesses. The garage office gave way to an entirely new office in with the Apple II production line and many employees. In , the company faced fierce competition from the likes of IBN and Microsoft.
Sadly, it failed to live up to expectations because of a design flaw. Sadly enough, the board removed him from the Lisa team because of internal misunderstanding.
So, he joined the other team that was working on the Macintosh project. You may not use the Mac trademark standing alone except to denote or refer to the Apple Macintosh product line. Your product is Mac compatible or the third party business is associated with Mac based computers.
Trademarks are adjectives used to modify nouns; the noun is the generic name of a product or service. An appropriate generic term must appear after the trademark the first time it appears in a printed piece, and as often as is reasonable after that.
For a list of suggested generic terms see the Apple Trademark List. Do not shorten or abbreviate Apple product names. Do not make up names that contain Apple trademarks. Refer to the Apple Trademark List for the correct trademark symbol, spelling of the trademark, and generic term to use with the trademark. Generally, the symbol appears at the right shoulder of the trademark except the Apple Logo, where the logo appears at the right foot.
Do not use trademark symbols on products, product documentation, or other product communications that will be distributed outside the United States. Endorsement or Sponsorship: Apple does not support the use of its logos, company names, product names, or images of Apple products by other parties in marketing, promotional or advertising materials as their use may create the perception that Apple endorses or sponsors the product, service or promotion.
Your product is in fact compatible with, or otherwise works with, the referenced Apple product. The Apple product is shown only in the best light, in a manner or context that reflects favorably on the Apple products and on Apple Inc. The reference to Apple does not create a sense of endorsement or sponsorship by, or other false association with, Apple or Apple products.
Named simply, Apple Computer. The name lands softly, and with familiarity, among other computer companies like IBM, Intel, and Microsoft.
Apple Computer, even in , was a departure from what most thought a technology company should encompass. He faulted the need for a fictitious business name statement that was required to launch a business. After that, he did his rounds of various agencies in the heart of New York. Six years ago, Janoff met an Australian called Joel Bohn, who became his business partner on a joint digital agency venture.
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