In fact, the core pillars which they hold themselves to are quality, innovation and responsibility. Additionally, they have been closely involved in charities which promote education and support in underdeveloped regions. But when it comes to multi-million dollar companies, context always matters. Boss was again on the verge of bankruptcy before the Nazi party propelled the brand into the mainstream. The longevity of the brand is entirely owed to the Nazi party, and it is this bolstering which has allowed the Boss family to profit for nearly a century.
Aside from releasing an apology in , the brand has stayed largely quiet about its stained history. It issued the apology to coincide with the publication of a new history of the company during the Hitler years, which it commissioned itself. Its factory used Polish and 40 French forced workers. The book concludes that company founder Hugo Boss, whose past is already well documented, was a loyal Nazi.
Both Mr Koester and the company insist that it had no influence over the contents of the book, although it provided the funding. Under the tile Hugo Boss, , the book recounts the history of the man who founded a clothes factory in Metzingen, Baden-Wuerttemberg in At first the company specialized in the production of work clothes, overalls, raincoats, and uniforms.
From onward it made uniforms for German storm troopers, Wehrmacht, and Hitler Youth. Boss brought forced laborers from Poland and France to his factory to boost output in the following years. When Boss died in , the factory returned to making uniforms for postal and police workers. In it produced its first men's suits.
By the early s, after several changes in the management and ownership since the founding of the company, Jochen and Uwe Holy, the grandchildren of Boss, took over work-wear manufacturing, and the duo started to manufacture fashion-conscious men's suits and sportswear.
In the following years the new owners turned Hugo Boss from a work-wear manufacturer into a stylish clothes company for formal men's wear. Hugo Boss was the first German company to construct a brand identity within the men's wear sector.
After the relaunch of the Boss brand in the early s, the company developed steadily into an international fashion designer house. In the s, Hugo Boss constructed a high degree of brand awareness through the distribution of licenses and brand extension in fragrances, dress shirts, sportswear, knits, and leatherwear. Boss went public in Germany in Their formal menswear, in particular, became strongly associated with the Yuppie. Go-Live of the hugoboss. More countries are to follow in the next couple of years.
Twenty years ago, in the fall of , womenswear designer at that time Grit Seymour presented the first ever womenswear collection under the BOSS brand at Milan Fashion Week. He will be the international BOSS face of the worldwide fashion campaigns planned for and In March HUGO announces its latest project: HUGO Louder, a new and exclusive music platform that amplifies the voices of inspiring artists and young talents who want to change the world.
B elow you will find a summary of a study produced on the history of Hugo Ferdinand Boss and his company. The management considered it exceptionally important to have this segment of the company history thoroughly investigated in light of the continuing public and media interest. The Group wishes to emphasize that it was not involved in the research or writing and that no influence whatsoever was brought to bear concerning the study's form or content.
Hugo Ferdinand Boss established his workshop in , as a consequence of which his company operated during the Third Reich and the Second World War. During this period the factory employed forced laborers the majority of them women and 40 French prisoners of war. When the Group became aware of this fact, it made a contribution to the international fund set up to compensate former forced laborers. Out of respect to everyone involved, the Group has published this new study with the aim of adding clarity and objectivity to the discussion.
It also wishes to express its profound regret to those who suffered harm or hardship at the factory run by Hugo Ferdinand Boss under National Socialist rule. The company history "Hugo Boss, This full-length study can be ordered from history hugoboss. Should you have any questions on the study or the summary presented here, you can contact us at the same address: history hugoboss.
Study on the Company's History Abridged Version.
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